In this article, we’ll explore specific blogging tips for each Enneagram type, empowering you to create compelling and effective content that resonates with your target audience. Whether you’re a perfectionist, helper, achiever, individualist, investigator, loyalist, enthusiast, challenger, or peacemaker, there’s a blogging tip just for you.

Type 1 – The Perfectionist: Done Over Perfect and Give Us Structure

If you are a perfectionist, you might struggle with publishing blog posts that are not perfect. However, it’s important to remember that perfectionism can hinder progress. Try to focus on creating high-quality content that resonates with your audience, but don’t get too caught up in the details.

You value accuracy and thoroughness. When blogging for your business, focus on providing actionable advice and well-structured content. Break down complex topics into clear steps, and include practical tips and guidelines.

Use headings, bullet points, and subheadings to organize your content, ensuring it is easy to navigate and digest. This approach appeals to your desire for order and delivers valuable information to your readers.

Type 2 – The Helper: Engage with Your Audience and Encourage Convos

As a helper, you enjoy supporting others and providing value. Use your natural empathy and understanding to create blog posts that address your audience’s pain points and needs. Share your knowledge and expertise to help others grow and succeed.

You thrive on building connections and assisting others. Use your blog as a platform to engage with your audience. Encourage comments, questions, and feedback, and make an effort to respond promptly.

Incorporate storytelling and personal anecdotes to create a warm and relatable tone. By fostering a sense of community through your blog, you strengthen relationships with your readers and cultivate a loyal following.

Type 3 – The Achiever: Showcase Success Stories and Expertise

As an achiever, you are driven to succeed and make an impact. Use your ambition to create blog posts that showcase your expertise and highlight your accomplishments. Share your success stories and tips for achieving goals to inspire and motivate your readers.

You are driven by accomplishments and recognition. Showcase tangible results in your blog posts. Share testimonials, case studies, or client success stories to demonstrate the impact of your products or services. Incorporate visuals, such as before-and-after images or infographics, to reinforce the effectiveness of your offerings.

This approach appeals to your desire for achievement and attracts potential customers who value proven outcomes.

Type 4 – The Individualist: Infuse Your Blog with Authenticity and Creativity

As an individualist, you have a unique perspective and creative flair. Use your creativity to create blog posts that stand out and capture your audience’s attention. Share your personal experiences and insights to connect with your readers on a deeper level.

You possess a unique perspective and a desire for self-expression. Infuse your blog with authenticity and creativity by sharing personal insights and experiences.

Use storytelling to convey emotions and captivate your audience. Experiment with different writing styles, incorporate visual elements, and embrace your artistic nature. By bringing your authentic self to your blog, you attract readers who appreciate your individuality and resonate with your brand’s authenticity.

Type 5 – The Investigator: Deep Dive into Topics and Provide In-Depth Analysis

As the investigator type, you enjoy researching and analyzing information. Use your analytical skills to create blog posts that provide valuable insights and data-driven solutions. Share your research and findings to establish yourself as an authority in your field.

You have a thirst for knowledge and intellectual exploration. Leverage your expertise and analytical skills by offering in-depth analysis and deep dives into your blog topics. Conduct thorough research, provide comprehensive explanations, and include references to credible sources.

Share your insights, theories, and discoveries to establish yourself as a trusted authority in your industry. This approach appeals to your desire for understanding and attracts intellectually curious readers.

Type 6 – The Loyalist: Address Concerns and Provide Solutions

As a loyalist, you value trust and reliability. Use your commitment to create blog posts that provide practical advice and actionable steps. Share your proven strategies and tips for success to build trust with your readers.

You possess a strong sense of loyalty and a focus on security. Use your blog to address common concerns and provide reassurance to your audience.

Write informative and reassuring content that helps alleviate fears or doubts. Offer practical solutions, tips, or step-by-step guides that address potential challenges. By providing valuable information and building trust, you establish yourself as a reliable resource in your field.

Type 7 – The Enthusiast: Add Positivity and Inspiration into Your Blog

As an enthusiast, you enjoy exploring new ideas and experiences. Use your curiosity to create blog posts that are engaging and informative. Share your enthusiasm and passion for your topic to inspire your readers to take action.

You are naturally optimistic and enthusiastic. Infuse your blog with positivity, inspiration, and a sense of adventure. Share success stories, motivational quotes, or uplifting content that sparks curiosity and excitement. Incorporate visuals, such as vibrant images or videos, to enhance engagement.

By offering an optimistic and inspiring perspective, you capture the attention of readers who seek fresh ideas and a sense of possibility.

Type 8 – The Challenger: Share Your Hot Takes and Thought Leadership

As a challenger, you are confident and assertive. Use your strength and conviction to create blog posts that challenge the status quo and provide thought-provoking insights. Share your bold ideas and opinions to inspire your readers to think differently.

You embody strength and assertiveness. Use your blog as a platform to share bold opinions and establish yourself as a thought leader in your industry. Write thought-provoking content that challenges the status quo, offers innovative perspectives, or discusses industry trends. Back your arguments with evidence and invite healthy debates.

This approach appeals to your desire for authority and attracts readers who value bold and authoritative voices.

Type 9 – The Peacemaker: Encourage Harmony and Collaboration through Your Blog

As a peacemaker, you value harmony and balance. Use your diplomacy to create blog posts that provide a balanced perspective and promote understanding. Share your insights and tips for resolving conflicts to help your readers find common ground.

You value peace and unity. Use your blog to promote harmony and collaboration within your industry or niche. Write content that fosters understanding, highlights diverse perspectives, and encourages dialogue.

Seek opportunities to collaborate with other bloggers or experts, and feature their insights or guest posts on your blog. By fostering a sense of inclusivity and cooperation, you create a welcoming space for readers and position yourself as a unifying force.

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Blogging is a powerful tool for business growth, and tailoring your approach based on your Enneagram type can enhance your effectiveness and connection with your audience. Whether you’re providing actionable content, engaging with readers, showcasing success stories, infusing authenticity and creativity, or addressing concerns, embrace the unique strengths and motivations of your type.

Remember to adapt these tips to suit your specific business goals and target audience, and watch your blog become a game-changer in your holistic marketing strategy.

Pinterest has over 450 million users every month, making it the perfect place for you to showcase your expertise, display your work, and give your best tips to your ideal audience.

If you’re already leveraging platforms like TikTok or Instagram and seeing success as a content creator, it can only strengthen your media kit to add Pinterest as another platform.

Let’s dive into 6 ways you can make some more money from Pinterest marketing.

1. Affiliate marketing

Affiliate marketing is a popular way for bloggers and content creators to earn money.

As an affiliate, you promote products on your blog or social media platforms and earn a commission on each sale made through your unique affiliate link.

Pinterest is a great platform for affiliate marketing because it’s highly visual and allows you to create boards based on different product categories. You can also tag these affiliate links in Idea Pins, which can increase your chances of making sales.

To get started with affiliate marketing on Pinterest, find an affiliate program that aligns with your niche. Look for products that you believe in and would be excited to promote. Then create boards and pins that showcase these products and link to your affiliate link.

Pinterest has certain affiliate networks that are currently approved.

2. Sponsored content

Sponsored content is another way to make money on Pinterest. You partner with a brand and create pins that promote their products or services.

When creating sponsored content, it’s important to disclose the partnership. You’re able to do that inside Idea Pins.

To find sponsored content opportunities, reach out to brands that align with your niche. You can also join influencer networks that connect content creators with brands looking for sponsored content.

You’ll need to create a media kit to showcase your Pinterest stats and demographics to show the brand how you’ll promote their product, along with your past work.

3. Promoted pins

Promoted pins are sponsored ads that appear in a user’s feed, search results, or related pins. They can help you reach a wider audience and increase your chances of making sales or driving traffic to your website.

To use promoted pins, you’ll need to designate a budget. You can set a daily or lifetime budget for your campaign and choose targeting options such as demographics, interests, and keywords.

When creating promoted pins, make sure they’re visually appealing and relevant to your target audience. You can use A/B testing to determine which pins are the most effective.

According to Pinterest, their ads have a 2.3x more efficient cost than other social platforms and retail brands have seen 2x higher ROI, so it’s worth considering!

4. Offer products

If you have expertise in a particular niche, you can create and sell digital products such as e-books, courses, and printables on your website or through a third-party platform like Etsy or Shopify.

Pinterest is a great platform for promoting your digital products. Create pins that showcase your products and link to your website or online store where customers can purchase them.

When creating digital products, make sure they’re high-quality and provide value to your target audience. You can tag your products directly in the pins – whether it’s a standard or idea pin to increase your click-through rate.

5. Use Pinterest to drive traffic to your website

Creating visually appealing pins that link to your website or blog can help drive traffic to your website. This, in turn, can increase your ad revenue or the chances of getting hired for content creation projects.

When creating pins, make sure they’re visually appealing and relevant to your target audience. You can also use Pinterest’s analytics to determine which pins are the most effective and make adjustments to your strategy accordingly.

Creating a funnel can help you leverage the leads you get coming in from Pinterest to convert them into sales!

6. Join the Pinterest Creator fund

While Pinterest has shut down the Creator rewards program at the end of 2022 where it was paying users to create Idea Pins, they do seemingly still have the option for you to apply for the Creator fund.

From the Pinterest website: “This new initiative is focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community. The Fund’s goal is to foster creator talent through financial and educational support while aiming to make Pinterest an increasingly inclusive and diverse platform.” Applications are currently closed.

Up next: Learn how to create a cohesive, on-brand Pinterest presence.

With so many podcasts vying for listeners’ attention, it can be challenging to promote your show and attract new listeners.

One of my favorite platforms to reach a broader audience and grow my listener for Life Goals In Progress and Playground To Purpose is Pinterest.

In this post, we’ll explore six ways you can use Pinterest to get more podcast listeners.

1. Create shareworthy blog posts for each episode

Creating a blog post for each episode, also known as “show notes,” is a great way to provide additional context and information about your podcast.

However, instead of just recapping the episode, you can make your blog posts share-worthy by including additional information, tips, or insights that weren’t included in the episode. Or, at least structure them in a way that makes more sense in blog form: Outlined with subheadings.

Audio doesn’t perfectly translate to blogging, so repurpose the content in a way that works for the blog medium.

You can include quotes, images, links you mentioned in the episode, or other visuals that will make your blog post more engaging and interesting. This way, you can use your blog posts to attract new listeners and give your existing listeners something to share with their friends and followers.

2. Embed your podcast into your blog post

Once you’ve created a share-worthy blog post, it’s time to embed your podcast episode into the post itself with links on where they can listen.

This will make it easy for your readers to listen to the episode and encourage them to subscribe to your show. By embedding your podcast into your blog post, you can also help boost your show’s ranking on search engines like Google, which can help attract new listeners.

3. Create multiple pin graphics with call to actions

Time for some Canva pro magic!

Pinterest is a visual platform, so it’s essential to create eye-catching pin graphics that will encourage users to click through and listen to your podcast.

You can create multiple pin graphics for each episode, each with a different design, but with a consistent call to action to listen to the episode.

This will help you reach a broader audience and give you the option to test different versions of your promo graphics to see what captures the most attention.

4. Design an aesthetic roundup graphic of podcasts

Another way to promote your podcast on Pinterest is to create a roundup graphic of podcasts for your demographic.

You can include your podcast in the roundup, along with other podcasts that your listeners may be interested in. This will help encourage your listeners to share your content and reach new audiences. Make sure the graphic is visually appealing and aligns with your brand’s aesthetics.

For example, if your podcast is about social media marketing, you could do something like 10 Best Podcasts For Small Business Owners. Share the love! You could also tag the users included to encourage them to share!

5. Adjust the pin title to try out different versions

When publishing and scheduling pins, it’s important to test different titles and descriptions to see what resonates with your audience.

You can create multiple versions of the same pin graphic, each with a different title or description. This will help with finding the right keywords to reach your ideal audience. Try more than one thing to get your pin traction. You never know which version could go viral.

6. Create Idea Pins with snippets from the episode

Idea Pins are a new feature on Pinterest that allows users to create a series of images or videos that showcase an idea that someone can take action on.

You can use Idea Pins to share snippets from your podcast episodes, such as quotes or soundbites, in a visually appealing way. This will help you reach a broader audience and give your followers a taste of what your podcast is all about.

I love ones that are vlog-style with the inspiring sound clip from the episode.

Promoting your podcast on Pinterest can be an effective way to reach a broader audience and grow your listener base.

By creating share-worthy blog posts, embedding your podcast into your blog, creating multiple pin graphics, designing an aesthetic roundup graphic, adjusting pin titles, and creating Idea Pins, you increase your chances of getting your podcast to grow organically!

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First, here’s why email is actually SO important for your growth, especially if your primary marketing strategy involves social media.

Social media algorithm changes

Instagram’s algorithm changes regularly, and it can be difficult to maintain a consistent reach – especially in 2023. Building an email list ensures that your audience will receive your messages directly in their inbox, regardless of any algorithm changes.

1:1 communication

Email marketing provides direct communication with your audience, allowing you to send personalized messages, special offers, promotions, and updates about your business. This builds trust and loyalty with your audience. Plus, they can actually respond to you and it invites real conversation.

Diversify your marketing channels

Relying on one platform can be risky and leaves you vulnerable to changes in algorithms or potential account loss or suspension (or an account shutting down, like Vine or the potential TikTok ban). Building an email list diversifies your marketing efforts and you own your list.

Increased conversion

Email marketing has a high conversion rate, allowing you to nurture your email subscribers into paying customers.

Long-term relationship building

Email addresses are valuable assets that can be used for long-term marketing efforts. You can use your email list to promote new products, offers, or to retarget customers who haven’t made a purchase yet or recently.

Why you should create a freebie or lead magnet to promote on Pinterest

Creating a lead magnet is an good way to generate leads for your business.

A lead magnet is a helpful resource or offer that you give away in exchange for a prospect’s contact information, such as their email address.

By providing a free resource that solves a problem or addresses a pain point for your target audience, you can establish trust and authority in your industry and build a list of potential customers who are interested in your products or services. This allows you to nurture those leads over time and ultimately convert them into paying customers.

It’s also an enticing reason for someone to actually click through to your website and get on your list! Gone are the days where you can say “sign up for my newsletter” and have that be enough for someone to give you their email. Give them a bite-sized resource that actually helps them!

Here are some tips for how to promote your freebies on Pinterest:

1. Create scroll-stopping Standard Pins

The first step in using Pinterest to grow your email list is to create engaging pins that promote your lead magnets or free resource. Create images that capture attention (we use Canva!), compelling headlines, and clear calls to action to encourage users to click through to your website and sign up for your email list.

2. Use Idea Pins to promote your list

Does your free resource solve a problem? Do you have a newsletter made for a certain audience? Do a carousel-style idea pin that encourages people to sign up for the email list and shows how to do so. Idea Pins, as of early 2023, are not able to link out but that feature is being pushed out and will be available soon.

3. Optimize your website for conversions

Once users click through to your website from your Pinterest pins, make it as easy as possible for them to sign up for your email list. Use clear and prominent opt-in forms and landing pages that offer value to users and encourage them to sign up.

4. Create relevant boards

Creating relevant boards on Pinterest that align with your lead magnets or freebies can help attract users who are interested in the content you’re offering. Pinterest needs to index your content, and having clear board titles for your pins helps you reach the right people.

Pin relevant content to these boards and include calls to action.

5. Showcase your freebie

Give people a reason to click through to get your freebie. Show them a preview of what the free resource looks like on the pin image itself.

Create a mock-up of the resource that links to the freebie. Is it a multiple-page PDF? Is it a video workshop? Is it a deck? Give them a little taste of what they can expect!

6. Embed your free resource into your blog posts

Have blogs that are related to your free resource? Embed the opt-in form into your blogs to encourage subscribers to the blog content you’re promoting on Pinterest, too! You can even create graphics that have the title of the blog post with a call to action in the image for the free resource. That way, you’re not feeling like the promoting of your freebie is exhaustive and you can keep your feed feeling diverse while still getting a ton of pins about your email freebie.

7. Use Pinterest ads

Using Pinterest ads can be an effective way to promote your lead magnets or freebies to a larger audience. Set up Pinterest ads that target users who are interested in your brand or content, and include clear calls-to-action that encourage users to sign up for your email list.

Pinterest has the kind of reach that can help you grow your email list fast, if you have a resource that speaks to your audience’s needs, stops their scroll and captures attention, and provides a solution in the best way for your audience. Note that this definitely takes time and conversations with your audience to figure out! Play with it, and don’t be afraid to try more than one free resource to promote on Pinterest.

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Blog posts are still a very relevant way to engage an audience.

Short-form content is definitely the IT girl of the moment, but don’t skip out on its bestie, long-form content because it’s useful for different reasons. Long-form content is still relevant because it allows for an in-depth exploration of a topic and provides valuable information for readers. It can also help establish expertise and authority in a particular niche, leading to higher search engine rankings and increased traffic to your website.

And not to mention, it’s important to create content for a platform you actually own, like your website. You don’t own your Instagram account. Not the be the Debbie Downer here or scare you, but your feed could get hacked or disappear (or get banned!), so it’s important to not only diversify where you’re posting (by starting to post on additional platforms like Pinterest) but also to post on platforms you own, like your website.

So, let’s leverage that existing content you’ve already created, and get it over on your website!

Here are some tips for creatively using your Instagram feed to build out blog posts.

1. Sort through your Instagram posts and look for common themes.

One of the easiest ways to find inspiration for a blog post is to look at your Instagram feed and find common themes. For instance, you may find that you have shared multiple posts on the same topic, such as healthy eating or travel destinations. You can then take these common themes and combine them to create a robust blog post.

For example, if you’ve shared multiple pictures and captions about your travels to Japan, you can combine these existing posts to create a robust travel guide for Japan. You can write about the top places to visit, local cuisine, and what you can skip.

I also did this quick exercise for a client who had a content pillar of hormone health and she had multiple Instagram posts on her feed about each phase of your menstrual cycle – how to eat, workout, and live your life according to them. I went through and found all of the similar posts and broke them down into multiple blog outlines.

2. Use your captions as blog post intros

Your Instagram captions can be a great starting point for a blog post. They can provide a brief introduction to the topic you want to explore further in your blog post. Take a look at your captions and see if there are any that could be expanded into a full blog post. You can even use the same or similar wording to create consistency between your Instagram and blog content.

For example, if you shared a post about how to stay motivated to exercise, you can use the same caption as the intro to a blog post on the topic. You can then expand on the tips you shared in the caption and provide more detailed explanations.

When trying to figure out how to expand, think about:

• Personal examples
• How it can specifically be implemented: step-by-step details
• What would be helpful to expand on? Don’t just add words to add words

3. Break down carousel posts with multiple points into a blog

Carousel posts on Instagram allow you to share multiple pictures or videos in one post, and you can use them to your advantage when creating blog content. If you’ve shared a carousel post that covers multiple points on a topic, you can break down each point into a separate blog post.

For instance, if you shared a carousel post on IG about the 5 different ways to style a little black dress, you can break down each styling tip in a blog post with a similar title. You can then embed your carousel into the post to make it more dynamic.

4. Look at analytics for your top posts. Is there a topic that is the most popular? Expand on it.

Looking at your Instagram analytics can provide valuable insights into what type of content your audience enjoys the most. Take a look at your top posts and see if there is a common theme or topic that your audience engages with the most.

You can use this information to create more content on that topic – or simply use your posts as an outline and expand on them in a way that works for a blog.

For example, if you’re a beauty blogger and your most popular posts are about sunscreen, you can create more blog posts on the topic. You can write about the best sunscreen products for different skin types, tips for achieving healthy and glowing skin with sunscreen, and common sunscreen mistakes to avoid. Use the content that is already working and go deeper.

Your Instagram feed can be a great source of inspiration and material for your blog posts. By sorting through your posts, using your captions, breaking down carousel posts, and analyzing your top posts to leverage what’s working, you can build out your blog content and engage your followers on multiple platforms. So don’t be afraid to leverage the power of Instagram to grow your blog and engage your audience.

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And I’m not just talking about scrolling and creating your vision board, because I feel like we all love Pinterest personally. But, I’m talking, sharing your content on Pinterest.

Pinterest is a super visual platform that offers an excellent opportunity for your creative business to showcase their brand aesthetic.

From the colors, fonts, and imagery used in your pins to the overall vibe of your profile, your brand aesthetic plays a crucial role in attracting and engaging your target audience on Pinterest. Here are some tips for crafting a cohesive brand aesthetic on Pinterest:

1. Define your brand identity

The first step in creating a cohesive brand aesthetic on Pinterest is to define your brand identity. What is your brand all about? What values do you stand for, and what makes you unique?

When I kick off with a Pinterest client, I’m thinking about their main pillars and their target demo. What makes them unique? What’s their specific voice and vibe? And how can we create boards and a cohesive vibe that represents that?

2. Use your color palette

Your color palette is one of the most critical elements of your brand aesthetic. Choose colors that align with your brand identity and use them consistently throughout your pins and profile. You can use tools like Adobe Color to create a color palette or Pinterest itself to create color schemes.

3. Use consistent fonts but add some flair

Fonts also play a significant role in your brand aesthetic. If you have branding, use it! Don’t stray from your branding. You want your pins to be recognizable, so when someone is scrolling and already knows you, they immediately know it’s your content.

If you don’t already have professional branding, you can find some good font combinations on… you guessed it, Pinterest.

Choose two or three fonts that complement each other and use them consistently throughout your pins and profile. This will help create a cohesive and recognizable brand identity.

To add emphasis and create scroll-stopping images, add emphasis on your pins. Emphasizing or bolding important words can capture attention quicker.

4. Curate images that align with your brand

The images you use on Pinterest should align with your brand identity and color palette. Curate images that are visually appealing and align with your brand’s message. Using a mixture of original and curated images will help keep your profile fresh and engaging.

Need to use stock photos? Here are some good ones:

• Unsplash
• Pexels
• Adobe Spark
• Pixabay
• Dreams Time
• Death To Stock
• Styled Stock Society

5. Use pin templates

Creating a consistent style for your pins is essential to your brand aesthetic on Pinterest. This includes using the same font, color palette, and imagery in each pin. Consistent styling will help your pins stand out and make your brand more recognizable to your audience.

Use templates from:

• Canva
• Creative Market
• Envato Elements
• Etsy

Alternatively, if you have it in the budget, you could hire a designer or use your current designer to create templates for you to work with.

6. Create board cover images

Organizing your boards by category and using branded cover images will help create a cohesive profile aesthetic. Use your brand colors and fonts in your board covers to tie them into your overall brand aesthetic.

I don’t always create board covers for clients I’m working with, but if it works for your branding and helps you make everything feel more on-brand, I recommend doing that.

Basically, just create a simple template alternating your brand colors with the title of your board in the image.

7. Keep things clear over clever

While it’s tempting to make your board titles look aesthetic, avoid it.

Board titles and descriptions are important for helping users discover your content on Pinterest.

Use clear and descriptive titles and descriptions that reflect your brand values and messaging, and use keywords that are relevant.

8. Be consistent in tone and messaging

Consistency in tone and messaging is key to creating a cohesive brand aesthetic on Pinterest. Use a consistent brand voice in your graphics and board descriptions, and make sure your messaging is aligned with your brand values and positioning.

While people aren’t reading your pin descriptions much (except on Idea Pins), you still want your tone of voice to feel on-brand.

Crafting a cohesive brand aesthetic on Pinterest requires a combination of defining your brand identity, choosing a color palette, using consistent fonts and imagery, and organizing your profile.

By creating a consistent style for your pins and profile, you’ll attract and engage your target audience, build brand recognition, and drive traffic to your website. Take the time to define your brand’s aesthetic and create a Pinterest strategy that aligns with your brand identity.

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What should you prioritize next year? What content actually resonated with your audience? You can intuitively gather this information, but I like to do some analytic digging to see what the top-performing posts were.

You can use this same system for other content marketing platforms. If you have Instagram, Pinterest, YouTube, or a podcast, use this same step-by-step system.

Blog Audit Steps

1. Start by pulling the data

First look at the full year of what the top blog posts were. Note that the newest ones won’t have had as much time to accrue pageviews.

You can pull this data from Google Analytics or I’ve used the Jetpack plugin for WordPress.

Look at your top-performing posts and your bottom-performing posts.

You’ll this as information on what to write about in 2023, what to make adjustments to, and how to create better content for your ideal readers. More on this later!

2. Review the data and categorize

Your lowest-performing posts could mean a few different things. It doesn’t always mean that the content wasn’t good – or that you shouldn’t continue to post it. But it does mean that it hasn’t gotten traction.

Here are a few reasons why your blog post might have flopped:

• It hasn’t gotten enough promotion. Have you pushed it out more than once or twice? Across platforms. What does well on Google rankings might vary from Pinterest or Instagram.
• It needs some tweaks to become more valuable and worth reading.
• It’s not targeted enough to your ideal audience.

3. Audit your top-performing blog posts

First, plan to promote these top posts even more – or repurpose this content, so you can embed a YouTube or TikTok video to the post.

If they worked on one platform, it’s possible that they’ll work for others.

If they need updates to stay relevant in the new year, make those changes. For example, as 2023 approaches, can you make any timely changes for your promotion?

Example: Your Guide To Better Health Habits
More Relevant Update: Your Guide To Better Health Habits In 2023

4. Make a spreadsheet for your updates (if you have a lot of blogs)

You can create a spreadsheet like I did above. I have two tabs inside my ClickUp doc for my blog audit. One with overall notes about what I’ve learned while looking through the top & least performing posts.

And other is a spreadsheet with four columns to keep track of edits and re-promotion for past blog posts. As we talked about earlier, some of your top-performing and least-performing posts need more promotion.

• Blog post headline (with link to blog post to make it easy!)
• Pageviews
• Does the blog need more promotion? (Y/N column)
• Does the post need updating? (Y/N column)
• Done (Check box)

All I did to create this spreadsheet was copy over the information and added the tabs for promotion and updates!

This way, I can keep track of the blogs that need updates and when I’ve made them. We have over 900 posts at Life Goals, so this checklist will help me to keep track of the progress because it won’t happen within a day.

5. Review your audience

Now that we have our top posts settled, it’s time to look at our demographics.

Are you hitting your ideal demographic? Take a look at your analytics to review who you’re reaching. Can you make it more specific to better align your content to your target market?

6. Review your process

Have you been consistent with your blogging this year? How has your posting schedule worked for you? Are you repurposing your content?

If you do this for other social media platforms like Instagram, it might be worthwhile to create a process for repurposing your content in a way that is more efficient for your workflow.

Look at your sales process

If you’re selling products or services and using a blog to get visibility, how are you taking someone from a blog post to taking action?

Do you have a funnel set up? A funnel is basically a flow that you set up intentionally to move someone from free to paid content. This could look like an email sequence that you have people come into from an opt-in for a free resource embedded in your blog posts.

What happens when someone lands on your blog post? Evaluate your current systems and see if there’s a way to make it better for the upcoming year. Do your funnels need an update?

7. Create your 2023 blog plan

Use all of this information to craft your blogging strategy going forward.

Create a content plan for what you’ve learned about these results. Are there patterns from the top-performing posts?

Use all of this information to guide your new content plan for 2023. What do these posts have in common? How can you do similar posts without competing with your own work?

Other metrics you can audit and review:

• Site speed
• Bounce rate
• Dead links (I use this dead link website in order to look at those)

How to use this content audit process for end-of-year reviews on social media platforms

Go through these same seven steps, but evaluate based on metrics most important to the app. Hint: it’s probably not follower count!

For Pinterest, you’ll want to look at sales, outbound links, or saves, depending on your business goals.

For Instagram, you’ll want to look at your top performing posts and engagement.

–> Ask yourself, what platforms do I want to focus on in the new year? Can I leverage existing content on other platforms like a blog?

Do some further research on brands who are doing a great job, and adjust your strategy to do more of what’s working, eliminate what’s not, and try out some new techniques to continue testing.

It’s totally normal to go through an auditing process and get frustrated that you didn’t perform as well as you hoped. Instead of getting discouraged, remember that a lot of “going viral” is luck – and it’s important to keep trying new things and see it as an experiment.

Sometimes content that takes very little time can perform better than the content you worked hours on. And even more importantly, sometimes you can’t force results. Just keep putting content out there, and something you’re not seeing results on now could still do well in the future.

It takes time to get visibility sometimes, and that’s just part of content creation and marketing!

That’s probably not what you expect to hear from someone who helps creatives gain visibility and passive income through blogging, but it’s the truth.

I’m not going to tell you that it’s the only way to make passive income.

Blogging is just ONE of many ways to market yourself online. And if you’re not into it, there are a ton of other amazing ways to gain visibility.

That said, blogging is still relevant. Yes – even in 2022. And if you enjoy writing, and can say yes to one of the following points, there’s no reason not to get started with building your blog strategy!

If you’ve been considering adding blogging as one of your ways to market your business – or as a creative outlet, here are some signs or green flags for starting a blog!

1. You post on Instagram regularly for your business

If you’re putting thought and attention into your Instagram and feeling like no one but your mom is seeing them, it might be time to get into repurposing your content!

You can use your Instagram captions to build a thoughtful blog post.

Expand on the points you already have, use the images (and maybe use Canva Pro to resize the graphics to share on Pinterest) or videos you’re already using.

We love a robust blog post, that includes all kinds of media!

This goes for TikTok too. If you’re sharing anything educational or inspiring, you can embed your TikToks in a blog post where you give a written tutorial or guide.

Make the most of that content you work hard to create!

2. You’re booked for 1:1 clients (or want to start taking on less)

If you’re a service provider or a coach and working 1:1 with clients, there comes a time when you reach capacity. If you’re tired of trading your time for money, blogging might be a good addition to your content strategy.

When you are maxed out on 1:1 clients, it’s time to consider other options like online courses, digital products, group programs, or other alternatives where you can work with more people at one time and have even more of an impact.

Blogging can help you to have a place that directs people and gives them a call to action to these passive offers you add on after you’re already at capacity.

3. You want to reach a brand new audience

When you’re intentional about SEO strategies and using popular blog marketing strategies like Pinterest, you can bring in a whole new audience with your blog.

It can be a really powerful way to grow your email list, when you embed an opt-in form onto your blog posts.

Use opt-in forms to lead this new audience into an email funnel, so you can get to know this new audience and bring them into your world. Whether you have a podcast or are most active on Instagram, blogging can be a powerful place to have people discover you and then get to know you even better on the platforms you’re hanging out on most.

4. You want to build some passive income streams

Like mentioned earlier, sometimes you’re at capacity with 1:1 clients or you just want to build a business where you’re bringing in leads without spending so much time directly pitching!

It’s the best feeling to make money on ads each month or to see a Stripe notification while you’re laying outside reading a Colleen Hoover book. That can happen so much easier when you have a blog post where your ideal audience is discovering you and your work at any time of day.

5. You have a lot to say and Instagram captions aren’t cutting it

Showcase your credibility and expand on your points on a platform that was designed for it. You’re limited with a character count on Instagram, and it’s not always the best place to share in the same way that a blog is designed. You can break down your thoughts and expertise in a way that’s easy to digest on a blog. And you can easily direct people to this resource in the future.

Plus, some of us are just wordy people who like to express ourselves! Let it out on a blog! Have fun with being able to write freely. Just also remember that people want easy-to-digest content, so make sure it’s skimmable!

Over the last couple of years, I’ve been lucky enough to work with a handful of photographers in growing their brands through leveraging a blog.

I know how hard it can be to come up with new ideas all the time, and I’ve learned quite a bit about the industry, so I compiled this list of blog post ideas for photographers, no matter your niche.

Why should you start a blog as a photographer?

Instagram is a great resource for finding photography clients, but it can be exhausting feeling like you constantly have to churn out content. Blogging allows you a way to showcase your work, while clients can find you through Google and Pinterest, passively.

You can create a post that continues to get traction for years to come – if you’re intentional about the topics and the way you blog about them.

Psst. If you’re not a photographer, you can probably still take away a lot of ideas from here. But this is a part of an ongoing series of blog post ideas for different business types. If you have a request, drop it in the comments!

• Read the first in our series: Blog Post Topics for Coaches

Here are 21 blog post ideas for your photography business

1. City-specific recommendations

What are the best date night spots in your city, or the cities/states you want to shoot in? Do a roundup of recommendations. Be sure to check Google first, for some opportunities that maybe haven’t been tackled yet.

Some examples of blogs for engagement photographers:

• 12 Underrated Dinner Spots in Venice Beach, California
• 8 Most Photo-Worthy Ice Cream Spots in Houston, Texas
• 9 Romantic Florida Beach Spots To Watch The Sunset

While you might get some people to your blog who are already married or are newly dating, you’re getting people from your state or city who might be the perfect fit for working with you.

2. Do roundups

While you should definitely have a separate portfolio with your work, use your blog posts to promote your galleries to show off your skills and style. Do roundups that feature only your work, and maybe include some of your go-to vendors.

• 10 Bohemian Bridal Looks To Inspire Your 2022 Wedding
• 8 High Vibe Ceremony Ideas To Recreate For Your Elopement

3. Harness your photography niche

What’s your unique style? What kind of clients do you take on? If you focus on elopements or micro weddings, what’s so great about them? Cater your posts to this demographic. What do these clients need to know? How can you be a resource for your specific demographic?

4. Answer popular questions 

Not every blog post you create will rank on Google, but it’s helpful to have a post that allows you to answer all of your most asked questions, like… “should we do a first look?” Or, “What should I expect from working with you?” What a great opportunity to sell why you’re different than other photographers!

5. Give them a style guide

While I know a lot of photographers supply their clients with a Pinterest board of what to wear to a session, why not use this as an opportunity to write a blog post? If your aesthetic is a little different, use that as a way to set yourself apart. 

• A Vintage Mood Board For Engagement Session Outfits
• Best Beach Outfits For Your Casual AF Engagement Photos
• What To Wear For Your Outdoorsy Couples Session

6. Share about a new trend

If you’re a wedding photographer, share the latest in the wedding industry. What dress styles are becoming popular?

You can focus on one individual trend like bold colors, monochromatic color schemes, Bridgerton-inspired weddings, non-traditional elopements, or do a roundup of the latest seasonal trends.

7. Go hard on the audience you want to serve

Maybe you currently don’t have a portfolio full of your dream clients – yet. But how can you tap into this ideal clientele anyway? If you can do a styled shoot, try to create multiple blog posts that highlight this dream style and do your research.

Let’s say you want to do more LGBTQ+ weddings, but you only have one photoshoot – use those photos in multiple blog posts, and go hard on LGBTQ+ related content to reach your ideal audience.

8. Do a step-by-step guide

Guides are super popular in the blogging world, especially if you can make it applicable to your niche.

Let’s say you’re a couples boudoir photographer, you could do a guide on:

• A Guide To Traveling For A Couples Boudoir Photoshoot

Or if you’re a California elopement photographer:

• Your Step By Step Guide To Eloping Last Minute in NorCal

Or, a wedding photographer who specializes in quick turnaround weddings:

• 3 Months To Plan Your Wedding? Use This Full Timeline

9. Talk about misconceptions

What do most people forget about that you wish they knew before booking you? Whether it’s understanding the need behind having a wedding day timeline or understanding why your turnaround time is what it is for getting photos back, supply them those details!

You’re the expert here, and what you already think is commonplace probably isn’t! But, do make sure to add your own spin here, because a lot of these Qs are highly Googleable already!

Examples:

• What Most Women Forget To Bring To Their Boudoir Photoshoot
• 13 Questions Brides Forget To Ask Their Wedding Photographer
• 8 Things Photographers Wish You Knew Before A Portrait Session

10. This vs that

Photography clients have a lot of decisions to make, and it’s always helpful to have the photographer step in as a guide. Things like, should we elope or do a micro wedding? Should we do our maternity session at our home or outdoors? Should we go with a bohemian style or a modern look?

Help your clients get some perspective on making some of these hard selections.

11. Tackle their insecurities head-on

One of the biggest insecurities that I hear a lot about in the photography world is posing. A lot of people will say things like, “I’m just not a model” – so tackle those insecurities with helpful solutions!

• How To Look Like A Baddie While Getting Professional Portraits
• 10 Wedding Poses That Will Immediately Make You Feel Like An “It Couple”

12. Make a series

You could turn any of these ideas into a series, and help people feel inspired to come back for more. Have TikToks that align with your blog content? Embed them in!

You could even interview your past clients and ask them questions for a roundup series, like…

• We Asked Our Brides Why They Eloped, Here’s What They Said
• 12 Brides Tell Us Their Best Investments (And Worst) For Their Micro Wedding

13. Share your client’s story

Give all the details – from the way they met to the details of how he or she proposed. Your ideal clients will be able to see themselves through the story, and see how you handle a photoshoot.

Allow them to visualize what this day could look like for them.

This is also a great way to add in some testimonials on how the client felt after the session!

14. Do a mood or vision board for your ideal client

Is your dream client a boho bride or more into an ethereal vibe? Or maybe your dream client is more about a grungy ’90s vibe?

What would the mood board look like? Play around with the color palette to inspire your dream clients.

15. Help them plan with a checklist

Is there a better way to make sure your clients are organized than by supplying them with a checklist? Whether this is a freebie or a blog post, it’s a great idea to give them a step-by-step checklist, so they can feel confident going into the photo shoot.

16. Share about the venues and vendors

Making connections with venues and vendors can be so powerful to get more referrals. Why not promote and make connections with venues and vendors through blogging? Send them your blog post, and make that connection.

• 12 Dreamy Wedding Venues in Phoenix, Arizona
• 10 Lingerie Brands For Your Steamy Boudoir Photoshoot

17. Highlight the specific location & style in your galleries

When you’re sharing a blog about a photography session, include a lot of details about the location in both your headline and in the piece.

• This Secluded London Castle Made The Perfect Elopement Spot
• Rustic High Desert Museum Wedding in Bend, Oregon

The first one entices them to know more about this location, and the second option helps you to come up when people are searching for that wedding venue.

18. Share the BTS

People love to work with people, so share about the behind-the-scenes of your own life, especially if travel is involved in your work.

• A Day In The Life Of An Event Photographer
• The Morning Routine Of An Engagement Photographer On A Photoshoot Day

19. Dish on your equipment

What camera gear do you use? Whether your not you want to educate other photographers, sharing about what you use can be a fun way to interact with your audience.

Show your ideal clients that you know what you’re talking about when it comes to your gear and what you do – so they know they’re booking a professional.

20. Talk about your journey

How did you get to where you are today? Whether it’s sharing your journey in terms of your love story, or your business journey, everyone loves to get to know the gal or guy behind the lens. Don’t be afraid to get personal – especially when it lends itself to adding to your credibility. 

• What I’ve Learned in 10 Years of Portrait Photography
• Look At How My Photography Has Changed Over 3 Years
• How This Unexpected Meet-Cute Inspired My Photography Business

21. Talk about your investments

One of the biggest objections to booking a photographer is the investment.

You don’t need to shy away from objections, and a blog post can be a great way to lay out why you and other photographers charge what you do.

What goes into being a photographer? And why is it worth the investment?

What blog posts will you get started with for your photography blog?

There are a lot of simple ways to add pinterest habits to your pinning routine, so you can make the process to getting more visibility effortless!

Whether you own a small business, you’re a content creator or a blogger, Pinterest is a powerful platform to leverage for long-term visibility.

Pinterest habits for brand visibility in 2023

1. Make multiple graphics for every piece of content

Gone are the days when you can repost the same graphics over and over again. Basically, think about quality over quantity now.

Pinterest wants you to have “fresh content” as you would have on any other social media network. But, that doesn’t mean you can’t promote that blog post a million times – just use different graphics to do it!

Whether it’s a blog post, a podcast episode, or a YouTube video, make multiple images to promote the piece.

There are tons of templates on Canva for you to use for free that will give you a diverse range to promote! But, I like to keep it on brand, so that when one of my pins comes up – whether it’s for me or a client, it’s clear without them even seeing the brand name that it’s time. That’s brand recognition, friend!

I can’t tell you how many times people say, “I can’t remember where I found you, but it was probably Pinterest.” If for no other reason than they continue to see and recognize our pins on the platform.

2. Play with different keywords

One of the best Pinterest habits to get into is adjusting the headlines and descriptions of your pins, each time you pin for the same piece of content.

Give yourself an opportunity to reach more people by trying out different keywords.

Keywords are what someone is searching on Pinterest. And Pinterest figures out who to push your content out by the keywords you use to describe the image or video you’re pinning.

Short-tail keywords:

Blue swimsuit

Long-tail keywords:

Midnight blue one piece swimsuit for summer

Use more long-tail keywords, but also, diversify your descriptions for the pins you promote, leading back to the same content. Why not try different ways to talk about the same image, to increase your chance of being seen for them!

3. Use Tailwind to schedule in advance

Tailwind allows you to see when the best time to pin, based on your engagement.

You can also visually plan your feed, and schedule your pins months ahead! Tailwind is still the best platform around for this, and it’s a Pinterest-approved platform.

Get a free month of Tailwind through our referral link.

4. When you post a TikTok or a Carousel, repurpose it into an Idea Pin

TikToks and Reels are performing really well on Pinterest, when they are around inspiring others to do something.

Not everything (especially some trends) will work for Pinterest, but a lot of the content that is motivational, inspiring, educational, or shows someone a new perspective or way of doing things, can go viral.

Why not make the most of content you’re already creating?

Take off that watermark, and repost it as an Idea Pin. 

Idea Pins are Pinterest’s feature that is similar to TikTok and Reels which is basically a carousel of images and videos to show someone how to recreate an idea. But, there’s no problem with creating an Idea Pin that is just a singular video (aka a repurposed TikTok video.)

You are allowed to tag related keywords, and even tag approved affiliate products! You can add stickers, sounds, and split the clips inside the Pinterest app.

Oh, and Canva Pro is definitely the easiest way to resize your carousels from Instagram to fit with the Idea Pin sizing!

5. Create a Pinterest funnel

You want to bring value to your audience, so think about where you’re directing them and what they want to find when they click through. What’s the funnel experience?

Ideally, the Pinterest funnel would look like this:

• Lands on page   Reads blog post Downloads freebie Goes through email sequence Buys service

Or…

• Lands on page Sees more details about the shoes that she loved on Pinterest Adds to cart Purchases Added to email list Receives discount code for next purchase Becomes a repeat customer

Otherwise, they might get to your page and feel like, “This wasn’t what I was expecting to find” and simply drop out. Or, they might be interested in your content, but because you don’t have a call to action, exit and never find you again.

Create an opportunity for people to get more value from them, even if they’re not immediately ready to work or buy from you.

6. Respond to comments

Gone are the days when Pinterest is just a search engine. It’s now operating as a social media network too. And that means the algorithm is factoring in comments as a part of the engagement.

Make responding to the comments part of your pinning routine. And try finding a few accounts to engage with regularly too.

7. Keep up with trends

Pinterest is always months ahead of trends, and it’s the go-to place where people are planning for their future. Use the free tools they offer like trends.pinterest.com, so you can be ahead of the Pinterest trends.

This will definitely increase your chances of virality, and help you figure out what keywords are spiking in popularity.

Are you already doing some of these Pinterest habits? Which ones will you get started with implementing?